Saturday, December 28, 2019

Discover More About Sea Kelp

What is kelp? Is it different than seaweed or algae? Actually, kelp is the general term that refers to  124 species of brown algae that are in the Order Laminariales. While kelp may look like a plant, it is classified in the Kingdom Chromista. Kelp is a type of seaweed, and seaweeds are a form of sea algae. The kelp plant itself is made up of three parts: the blade (the leaf-like structure), the stipe (the stem-like structure) and the holdfast (root-like structure). The holdfast grips a substrate and anchors the kelp to keep it secure despite moving waves and currents. The Value ​of Kelp Forests Kelp grows in forests in cold waters (usually less than 68 F). Several kelp species can make up one forest, the same way that different species of trees are found in a forest on land. A multitude of marine life lives in and depends upon kelp forests such as fish, invertebrates, marine mammals, and birds. Seals and sea lions feed on kelp, while grey whales may use it to hide from hungry killer whales. Seastars, kelp crabs, and isopods also rely on the kelp as a food source.   The most well-known kelp forests are the forests of giant kelp that grow off the coast of California, which are inhabited by sea otters. These creatures eat the red sea urchins that can destroy a kelp forest if their population is not controlled. Sea otters also hide from predatory sharks in the forests, so the forest also provides a safe haven as well as a feeding habitat. Many Common Uses Kelp is not only useful to animals; it is helpful for human beings, too. In fact, you probably even had kelp in your mouth this morning! Kelp contains chemicals called alginates that are used to thicken a number of products (e.g., toothpaste, ice cream). For example,  bongo kelp  ash is loaded with alkali and iodine and is used in soap and glass. Many companies derive vitamin supplements from kelp, as it is rich in many vitamins and minerals. Alginates are also used in pharmaceutical medications. SCUBA divers and water recreationists also enjoy the kelp forests. There Are About 30 Different Species There are about 30 different species of kelp: Giant kelp, southern kelp, sugarwack, and bull kelp are just a few kinds of kelp. Giant kelp is, not surprisingly, the largest kelp species and most popular or well-known. It is capable of growing 2 feet per day in the right conditions, and up to about 200 feet in its lifetime. Threats to Vital Kelp Forests There are several things that threaten kelp production and the health of vital kelp forests. Forests can become degraded due to overfishing. This can release fish into different areas, which can cause overgrazing of the forests. With less kelp or fewer species available in a sea, it can drive out other animals that rely on the kelp forest as their ecosystem or cause other animals to eat the kelp instead of other creatures.   Water pollution and quality, as well as climate changes and introductions of invasive species, also are threats to kelp forests.

Friday, December 20, 2019

06-12c Outsourcing Services Inc - 1000 Words

Case 06-12 Outsourcing Services, Inc. Outsourcing Services, Inc. (OSI), a SEC registrant, provides a variety of EDP and payroll processing services to third parties. OSI recently has introduced a new service line to provide product help-line support services through customer service representatives (CSRs) who are employees of OSI. On January 1, 2004, OSI entered into a service contract with Company X. Pursuant to the terms of the contract, OSI’s CSRs will provide technical support for Company X’s products. The contract has an initial term of one year and is not cancelable by the customer. After the initial year, the contract is renewable at negotiated market rates. Prior to starting this new service line, OSI hired independent consultants†¦show more content†¦Cost Deferral Policy In the past, OSI had not entered into transactions in which significant up-front costs were incurred in connection with the set-up and origination of its contracts, and, accordingly, O SI has not adopted a policy for accounting for these types of costs. OSI has indicated it plans to adopt a policy of deferring all up-front costs related to this contract including system set-up costs, sales commissions, and other contract acquisition costs. Management of OSI believes they will recover these costs and generate substantial profits through their call revenue (initial term and renewal periods), and the up-front costs incurred are a necessary investment in the contract. Based on customer lifting studies performed by an outside consultant and other industry statistics, OSI expects its contract with Company X to extend beyond the initial contract term and estimates a customer life of approximately 4.5 years. The total fees (set-up fee and call revenue) over the customer life are expected to exceed the direct costs of the contract, including amortization of the deferred costs before any indirect or Selling, General, and Administrative costs. Copyright 2005  © Deloitte Development LLC All Rights Reserved. Case 06-12: Outsourcing Services, Inc. Page 3 Required: †¢ Question 1: Is the accounting policy proposed by OSI to deferShow MoreRelatedExxon Mobile Capstone40455 Words   |  162 Pagesnatural gas; and recovery of hydrocarbon liquids. Firms may operate oil and gas wells on their own account or for others on a contract or fee basis.6 Supplier Power: Suppliers are mining and drilling equipment manufacturers. They provide support services on a fee or contract basis. The demand for oil drilling rises as the price of crude oil rises. As the demand rises, suppliers can charge a higher price per hour; hence, supplier power is cyclical. In an up cycle, the suppliers have power; in a down

Thursday, December 12, 2019

Digital Marketing User Experience for Amazon.com

Question: Describe about the Recognition of Problems, Pre-Interaction of Alternatives, and Post consumption evaluation of Amazon.com? Answer: Introduction With changes in the form and appearance of the digital world, the experience of users has to be considered as being imperative in nature. The experience of user has been becoming an extremely popular feature in the landscape of digital experience. But as marketers of the digital world, there is lack of clarity in viewing the experience of customer, and how this experience results in affecting the work being done by the marketers. The experience of digital users should not only be considered as the interface for the marketers. The growth in the space of digital world, specifically mobile phones, is a change and a trend that has been gathering a lot of esteem (Weiser, 2009). A number of organizations in the digital world have been seeking creativity with the interaction of expertise who have been helping to build responsive apps and websites and developing or fine- tuning the strategies of digital world. There are a number of regulations that are providing guidance to the digital compa nies for revamping their presences on the web. Hence, it can be stated that even the government authorities have been helping the organizations in enhancing the experience of the users (Leifer, 2008). Greater optimism regarding the complete landscape of business has resulted in bigger budgets of marketing. As the experience of users is extremely important for the success of digital businesses, this report will help in understanding a number of different perspectives from that of the users. This report will be reflecting the experience of users in digital marketing with respect to this subject and drawing conclusions pertaining for the strategy of marketing from the perspective of Amazon.com (selected organization). Recognition of Problems Cognitive style is a major factor of influence in the information seeking by the users. Because of the diversification of information, the sources of digital libraries have been becoming one of the most significantly used services on the web (Chaffey et al, 2012). The current digital libraries have been becoming extremely complicated systems in comparison with the traditional sources of library. However, a number of individuals have been using the digital libraries. This is due to the fact that the platforms of digital libraries help in making information available to the users in a direct manner through both sources, internet and intranet (Johnson, 2009). Internet and intranets are used for the dissemination of information, digital libraries have been serving the audiences in the broader context (Cannings, 2013). In simple words, it can be stated that the users of digital library seem to be having higher degree of variability with respect to their skills, knowledge and background. H ere, Amazon.com can be quoted as an experience that I had when recognizing a problem. I was not able to look for Note II Galaxy, Samsung mobile phone from the website of the company. I even tried to look across the different categories but I could not find it. I needed to purchase the phone and Amazon.com helped create a digital library platforming enabling me to access available data directly with the help of internet and intranet availability. Search for Information Digital Library is referred to as focus being created on collecting the digital source that can be including video material, audio material, visual material and text, being stored as the formats of electronic media, along with the sources to organize, store, and retrieve the media and files consisting the collection of library. There are a number of variations in the sources of digital libraries with respect to scope and size, and there can be maintenance by organizations, individuals, or affiliations with the developed physical buildings of library or academic institutions (Fishbein, 2006). Majority of the digital libraries are focused on providing an interface of search that allows the availability of resources. In the typical sense, these resources are invisible web or deep web as more frequently, the location of these becomes difficult by the crawlers of search engine (Turner, 2012). Majority of the digital libraries have been creating site maps or special pages for allowing the search engines for finding each and every resource available. There are two basic strategies that can be used to search for federating the digital libraries. These include, searching previously harvested metadata, and distributed searching. In the most typical sense, distributed searching is known to be involving a client that sends a number of requests of search that is in parallel dimension of a number of different services within the federation of digital libraries (GHI, 2009). The gathering of results can be done, duplicates are clustered or eliminated, and the items that remained are presented and sorted back towards the clients. On more frequent basis protocols are used in the searching for distribution. An advantage in relation to this approach can be identified as that the tasks intensive towards resources to index and to store are left aside with respect to the related servers within the course of federation (Leifer, 2008). A disadvantage towards this particular approach is the mechanisms of search is restricted by the varying indexing and capabilities being ranked of each and every database, therefore, to make it difficult for assembling a combination of results that consist of the most importantly available items. There are a number of regulations that are providing guidance to the digital companies for revamping their presences on the web (Weiser, 2009). Hence, it can be stated that even the government authorities have been helping the organizations in enhancing the experience of the users. Greater optimism regarding the complete landscape of business has resulted in bigger budgets of marketing. Searching over the metadata harvested previously at Amazon.com, includes searching index that is stored locally related to the information, the collection of which has been done previously from the libraries within the scope of the companys website for users. In the most typical sense, the computing devices at the website of the company consist of important elements such as the walls of interaction between products and services present for purchase such as tablets, tabletops, smart phones and techniques of interaction such as multiple touch, pen, tangible or gestural input. When there is performance of search such as in the case of Amazon.com , the mechanisms of search does not need to be making any connections with the libraries in digital form being looked for, it already seems to be having a representation in its local form related to the information (Fishbein, 2006). This particular approach will be needing the indexing being created and mechanism being harvested that is conducting operations on regular basis, making connections to each and every single digital library and to question the entire collection for making discovery of updated and new resources (Katina, 2013). On frequent basis, this is used by the libraries of digital source in order to allow that there is harvesting of metadata. An advantage with respect to this approach is that the mechanism of search has complete control over ranking and indexing algorithms, with the possibility to allow more consistency in the results. A disadvantage is that the indexing and harvesting systems are hi ghly intensive towards resources and therefore, identified as being expensive. Pre- Interaction of Alternatives With changes in the form and appearance of the digital world, the experience of users has to be considered as being imperative in nature (Lusted, 2011). The experience of user has been becoming an extremely popular feature in the landscape of digital experience. But as marketers of the digital world, there is lack of clarity in viewing the experience of customer, and how this experience results in affecting the work being done by the marketers. The experience of digital users should not only be considered as the interface for the marketers (Fishbein, 2006). Blended interaction, a new framework of concept that can be considered for explaining when the user interfaces are being perceived by the users, as being natural or not just as in the case of Amazon.com. Blended interaction is used at the company and it contributes in providing a highly accurate and novel description with respect to the characteristics of interactions taking place between the computer and the human. In the particular sense, the notion related to conceptual blends can be used for explaining how users have their reliability over the real and familiar world concept, whenever there is understanding for using the new technologies of digital form (Leifer, 2008). The spaces of interaction are considered to be ubiquitous environments of computing for a collaboration that is supported by the customers, which follows the base and the pre- existing skills are enhanced that include cognitive, social, spatial and motor skills related to the groups of users (Turner, 2012). In the most typical sense, the computing devices such as the walls of interaction, tablets, tabletops, smart phones and techniques of interaction such as multiple touch, pen, tangible or gestural input, are integrated into the establishment of non- digital practices of work and the environments of work like libraries, design studios, and meeting rooms (Fishbein, 2006). The goal is focused on the achievement of an ideally unobtrusive and nature support of computation in the duration of collaborative tasks and activities like decision making, analysis, ideation or presentation (Sigfusson et al, 2013). The virtues related to digital and physical artifact are in combination with the desired properties for the achievement of different interactions with the computer and the human. These include, searching previously harvested metadata, and distributed searching. In the most typical sense, distributed searching is known to be involving a client that sends a number of requests of search that is in parallel dimension of a number of different services within the federation of digital libraries. There are a number of variations in the sources of digital libraries with respect to scope and size, and there can be maintenance by organizations such as Amazon.com, individuals, or affiliations with the developed physical buildings of library or academic institutions (Leifer, 2008). Majority of the digital libraries are focused on providing an interface of search that allows the availability of resources. In the typical sense, these resources are invisible web or deep web as more frequently, the location of these becomes difficult by the crawlers of search engine. The successful designing of this types of interactive spaces are known to be posing a broad range of issues and challenges that show concern towards a number of technological issues, but in the specific sense, with yet unanswered questions of research regarding the interaction between computers and humans, and the design of interaction being used. However, a number of individuals have been using the digital libraries (Weiser, 2009). This is due to the fact that the platforms of digital libraries help in making information available to the users in a direct manner through both sources, internet and intranet. Internet and intranets are used for the dissemination of information, digital libraries have been serving the audiences in the broader context. In simple words, it can be stated that the users of digital library seem to be having higher degree of variability with respect to their skills, knowledge and background (SWG, 2011). Purchase and Consumption There are a number of regulations that are providing guidance to the digital companies for revamping their presences on the web. Hence, it can be stated that even the government authorities have been helping the organizations in enhancing the experience of the users. Greater optimism regarding the complete landscape of business has resulted in bigger budgets of marketing (Turner, 2012). The process in which buyer makes a decision, there are a number of stages and steps involved that the purchaser will be going through before the final decision of making purchases is actual made. The process for the decision of buyers at Amazon.com to consume and the process of decision for buying from the company has similar consideration with each other. In the most obvious sense, core towards this particular process is the consideration of the fact that in general sense, purchase is more related to the value provided by the terms of money and that the business or the consumers will be taking time for actually assessing the alternatives involved. Post consumption evaluation The phrase satisfaction of customers consists of two main concepts. The consumer shows concern towards the process of consumption that the consumers will be going through. Satisfaction shows concern towards the process of evaluation that each and every single customer will be going through. Hence, the processes of evaluation and consumption at Amazon.com must be the main focus of any specific attempt for the conceptualization of showing dissatisfaction or satisfaction with the services (Johnson, 2009). When there is performance of search at Amazon.com, the mechanisms of search does not need to be making any connections with the libraries in digital form being looked for, it already seems to be having a representation in its local form related to the information. This particular approach will be needing the indexing being created and mechanism being harvested that is conducting operations on regular basis, making connections to each and every single digital library and to question the entire collection for making discovery of updated and new resources. Divestment Digital Library is referred to as focus being created on collecting the digital source that can be including video material, audio material, visual material and text, being stored as the formats of electronic media, along with the sources to organize, store, and retrieve the media and files consisting the collection of library with respect to Amazon.com (Johnson, 2009). There are a number of variations in the sources of digital libraries with respect to scope and size, and there can be maintenance by organizations, individuals, or affiliations with the developed physical buildings of library or academic institutions. Majority of the digital libraries have been creating site maps or special pages for allowing the search engines for finding each and every resource available. There are two basic strategies that can be used to search for federating the digital libraries (Leifer, 2008). These include, searching previously harvested metadata, and distributed searching. In the most typical sense, distributed searching is known to be involving a client that sends a number of requests of search that is in parallel dimension of a number of different services within the federation of digital libraries. Amazon.com also favors a digital library set up that is contributed by variety of servers that help users from across the globe to inter-relate and connect to obtain services from the company. The gathering of results can be done, duplicates are clustered or eliminated, and the items that remained are presented and sorted back towards the clients. On more frequent basis protocols are used in the searching for distribution. An advantage in relation to this approach can be identified as that the tasks intensive towards resources to index and to store are left aside with respect to the related servers within the course of federation. Conclusion The spaces of interaction are considered to be ubiquitous environments of computing for a collaboration that is supported by the customers, which follows the base and the pre- existing skills are enhanced that include cognitive, social, spatial and motor skills related to the groups of users (Turner, 2012). In the most typical sense, the computing devices such as the walls of interaction, tablets, tabletops, smart phones and techniques of interaction such as multiple touch, pen, tangible or gestural input, are integrated into the establishment of non- digital practices of work and the environments of work like libraries, design studios, and meeting rooms. Amazon.com is one such organization that has been offering enhanced user experience on Digital marketing by following steps of digital marketing application appropriately. The gathering of results can be done, duplicates are clustered or eliminated, and the items that remained are presented and sorted back towards the clients. On more frequent basis protocols are used in the searching for distribution (Weiser, 2009). An advantage in relation to this approach can be identified as that the tasks intensive towards resources to index and to store are left aside with respect to the related servers within the course of federation. Cognitive style is a major factor of influence in the information seeking by the users. Because of the diversification of information, the sources of digital libraries have been becoming one of the most significantly used services on the web. The current digital libraries have been becoming extremely complicated systems in comparison with the traditional sources of library. However, a number of individuals have been using the digital libraries especially from the leading business organization known as Amazon.com. References Blackwell, A.F. (2007). Metaphor in Diagrams, PhD Thesis, University of Cambridge, Cambridge. Carter, B. Brooks, G. Catalano, F. and Smith, B. (2007),Digital Marketing for Dummies, John Wiley Sons Clark, D., (2012),The End of the Expert: Why No One in Marketing Knows What They're Doing, Forbes, archived fromthe original on 4 November 2013 Brinkley, C. (2012).Digital marketing is growing in Australia, but so is the skills gap, Econsultancy, archived fromthe originalon 21 October 2012 Dourish, P. (2004). Where the Action Is: The Foundations of Embodied Interaction, First MIT Press Paperback Edition edn. MIT Press. Fishbein, M. (2006). "Attitude, Attitude Change, and Be-havior: A Theoretical Overview," In Attitude Research Bridges the Atlantic, P. Levine, ed., Chicago: Ameri-can Marketing Association Johnson, M. (2009). Philosophy in the flesh: the embodied mind and its challenge to Western thought, Basic Books, New York. Kates, M. (2013),Making digital and traditional marketing work together. E-consultancy, archived fromthe original on 25 November 2013 https://www.iccwbo.org/advocacy-codes-and-rules/areas-of-work/marketing-and-advertising/digital-marketing-communication/ Leifer, L. (2008). The Design of Implicit Interactions: Making Interactive Systems Less Obnoxious. Design Issues, 24 (3), pp. 72-84. Ryan, D. Jones, C. (2009),Understanding digital marketing: marketing strategies for engaging the digital generation, Kogan Turner, M. (2012). The Way We Think: Conceptual Blending and the Mind's Hidden Complexities, EUA Basic Books. Basic Books. Weiser, M. (2009). The computer for the 21st century. Scientific American, 3, pp. 94-104. Cannings, C . (2013). 7 Key benefits of blog marketing . Available:https://www.streetdirectory.com/travel_guide/113659/blogging/7_key_benefits_to_blog_marketing_for_your_business.html. Last accessed 18 Dec 2013. Chaffey, D. Ellis-Chadwick, F., 2012.Digital Marketing: Strategy, Implementation and Practice.5 ed. Harlow: Pearson Education Ltd. GHI 2009, Advantages of Using LinkedIn for Professional Networking [Online] Available at:https://www.greenhostit.com/company/green-blog/96-social-media/336-linkedin-advantages-business-networking Katina, B. (2013). The Advantages of Webinar. Available:https://www.ehow.com/list_7495125_advantages-webinar.html. Last accessed 18 Dec 2013. Lusted, M (2011). Social Networking. Minnesota: ABDO Publishing. 89-92. Sigfusson, T. Chetty, S., 2013. Building international entrepreneurial virtual networks in cyberspace.Journal of World Business,Volume 48, pp. 260-270. SWG 2011, The Advantages of Organic SEO Over Pay-Per-Click Advertising [Online] Available at:https://southernweb.com/2012/01/organic-seo-over-pay-per-click-advertising/

Wednesday, December 4, 2019

The commercialization of festivals has eroded their real significance free essay sample

A festival is an occasion for rejoicing and celebration. It conjures up scenes of gaiety and merrymaking. It is an occasion for family rejoicing and community celebrations. Festivals break the monotony of life, bring peace and joy to the masses and above all promote social interaction and harmony. All nations have their religious and colorful festivals. Being a multi-religious, multilingual and multi-racial country, Indians celebrate a number of festivals all through the year. However, Indian festival are known to attract the world due to their harmony variety, color and excitement. But now we see their significance has been eroded by their commercialization. Now these have become just important occasions, to promote personal and commercial purpose. We know, Indian festivals are as varied as the people themselves. All communities, all religions and all nations have their festivals. But nowhere do they form such an integral part of life as they were earlier used to be. These festivals can broadly be divided into three categories—national or political, religious and seasonal. Most Indian festivals usually have their origin either in religion or in the myths and legends of popular faiths. Some are connected with the memory of venerable men and events and are, therefore, commemorative in nature. They are intended to keep alive the memory of those days and personalities and inspire people to emulate their examples. But now, real purpose have been abandoned. In the name of those men and occasions, celebrating the event have become a means to attract funds, provided in the name of those functions. National festivals, like the Republic Day, the Independence Day, Gandhi Jayanti and others are supposed to be celebrated with great patriotic fevour. These have been declared as national holidays and are celebrated in all parts of the country and in the state capitals with a lot of pomp and show. The organizer of these functions never bother to follow the principles of those great men, i. e. , of simplicism and non-violence, they rather fight with their coordinators to be ahead in the lime light. The capital, New Delhi is the seat of national celebration on all occasions. It witnesses one of the most majestic parades on the Republic Day. Apart from the Armed Forces, school children from across the country also participate in the parade. The normal practice is that the states exhibit their talents depicting the states resources or recent achievement and the best one achieve rewards. But now, it is an open fact that achievement has nothing to do with the reward. One, who has great source of authority, places can get the place in the line. Moreover, the glory of those reward doesn’t last long. The winners steal the media’s show for the time being. After a time, they are lost in commercial gloom as the commercializing agents make hay while the sun shines. The same is the case in religious festivals. Diwali is celebrated all over India. On this day, the people worship Lakshmi, the goodess of wealth. On this day, everybody illuminates his house with rows of lights. Every town or village appears gorgeous on this night of mirth and festivity. Lights of all descriptions from the ordinary clay lamp to the costliest chandelier are artistically displayed with splendid effect but the ordinary clay lamp to the costliest chandelier are artistically displayed with splendid effect but to show personal supremacy. In the larger cities, gas and electric lights of various colours and degrees of luminosity make the night as bright as midday without bothering that they are, more or less, misusing the necessary resources. Vocal and instrumental music, stage performances and cinema shows keep people awake till late hours. Fireworks are displayed on house-tops and the frequent whizzing of sky-rockets and explosive bombs continue to be heard from sunset to midnight. ICSE Guess Papers Package The divine glory of the festival seems to have been lost behind all this show. For young merry-makers, the Diwali night is the ideal night. They spend lavishly on crackers and have sumptuous feasts. They never prefer to do some efforts to make the day memorable for those who have not pocket –power to celebrate it. Sweets are consumed in huge quantities but not for sacred purposes. Juniors gift them to seniors to make them happy so that, in turn, they would get their favor. Many desecrations like these have crept into the celebration of this festival. The season of festivals is at its peak each year during the months of October and November. There may be poor souls lost in hectic routine having no idea of festive season. There are ump teem ways to remind one that the festival months have arrived. To begin with there would be numerous tents on roadside with bhajans blaring from the loudspeakers and temporary stalls serving piping hot food on payment. Then there are innumerable Dandiya with DJs that go on for nine days. It’s time for brisk business for all. Shops, big and small display ‘For Sale’ or other schemes to attract customers. Most of the Indian festivals which have come down to us from antiquity are connected with the course of nature and the fruits of the soil. Many legends from Hindu mythology have been associated with festivals. The relationships are the essence of celebrations. But does this spirit exist in today’s fast paced competitive, nuclear families?